Saturday, 26 July 2008

Surely that won't sell ... ?

Bold fabric conditioner have released a new fragrance: White Diamond and Lotus Flower.

As diamond is a famously hard and chemically unreactive substance which, it follows, has no smell, Ms Melancholy and Badger have concluded that the name was mixed up at the last moment.

Why anyone would want their washing to smell of cheap cider, vomit and their mother's Charlie is beyond us.

P.S. in more random TV bloggage, Ms M dreamt last night that Andy Peters - former darling of children's TV who is currently irritating the life out of us impressing us all on Celebrity Masterchef - was awarded an OBE for 'Services to Goose Fat'.  Analyse that. 

5 comments:

Böbø said...

Being a man I suspect I'm possibly not the target market for Fabric Conditioner … though I use it to take the sharp edges off Boboland, so perhaps.

Then I noticed from the marketing bollocks that Bold has appropriated the language of computer software:

"Bold 2in1, the unique 2-in-1 fabric conditioner with detergent has undergone its biggest softness upgrade in 20 years. It's all thanks to our SoftTouch technology, which makes your family's laundry noticeably softer than before."

Biggest softness upgrade … wooooo!

SoftTouch technology … double woooo!

I'm surprised they didn't call it Bold 2.0 and be done with it.

Absolute Vanilla (& Atyllah) said...

The silly will buy anything with a "rich" name. "Oooh, dahling, my blouse sells of white diamond, cos of course, I'm so up there, I can afford the smell of diamonds on my clothes..."
Yers, we-ell. Takes all sorts.

I don't think I want to know about services to goose fat. I'm not sure it should be allowed. It certainly evokes far too many unpleasant mental images.

Reading the Signs said...

ok, you talked me out of it, Stray. Though actually I don't touch that kind of stuff because chemical perfumey things make me feel ill. What do diamonds smell like? It's the kind of question I might have asked creative writing students. I bet the marketing people do similar exercises, but not in the name of poetry.

PurpleSparkleBright said...

I'm so glad that I'm not the only one who also thought that diamonds don't have a smell!!! I must admit though I'd like to see what they think diamonds smell of- I was loitering by a supermarket display of the stuff (and they have Ruby Jasmine and Amethyst Rose too- )but there were too many people around for me to take a surreptitious sniff. Why do they not have scratch n sniff on the boxes? whatever happened to scratch and sniff anyway?
A look on the Bold website reveals also that they have "Soothe" spelled as "sooth". Can these washing tabs tell your furtune too??? where will it all end....!
http://www.bold2in1.co.uk/en_UK/ruby_jasmine_ingredients.htm

sexy said...

v情趣用品,情趣,情趣商品,自拍,UT聊天室,聊天室,豆豆聊天室,哈啦聊天室,尋夢園聊天室,080聊天室,080苗栗人聊天室,H漫,A片,AV,AV女優,A漫,免費A片,愛情公寓,情色,情色貼圖,色情小說,情色小說,情色文學,色情,寄情築園小遊戲,色情遊戲,SEX,微風成人,嘟嘟成人網,成人,18成人,成人影城,成人圖片,成人貼圖,成人圖片區

A片,視訊聊天室,情色,AV,視訊交友網,情色視訊,成人,色情,做愛,免費A片,A片下載,色情影片,成人影片,SEX,情色電影,成人電影,UT聊天室,聊天室,免費視訊,做愛影片

徵信社,徵信,抓 姦,抓姦,外遇,尋人,徵信公司,徵信,徵信,徵信,外遇,抓姦,尋人

徵信社,徵信,徵信,外遇,尋人,徵信公司,徵信,抓姦,徵信,外遇,抓姦,尋人